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These two vibrant watches created in collaboration with MoMA celebrate the 100th anniversary of Roy Lichtenstein and his bright pop art style.

GIRL BY ROY LICHTENSTEIN, THE WATCH

The power of a smile is mesmerizing in Lichtenstein's Girl (1963), and here the artwork's happy subject takes center stage, reproduced on the watch's face. The reverse of the watch strap features another detail from the work, an aerosol spray can.
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REVERIE BY ROY LICHTENSTEIN, THE WATCH

Lichtenstein’s enthusiasm for jazz provided inspiration for a number of his iconic works, including Reverie (1965). The text on the artwork “The melody haunts my reverie” is on the loop, while the canary yellow strap echoes the woman’s hair.
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Discover our art love affair

At Swatch, our love for art runs deep. Our work with emerging and distinguished artists, designers and architects as well as our collaborations with celebrated museums and art institutions clearly show our strong bond with art.

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